HEINZ
IT HAD TO BE HEINZ
Heinz may have hit shelves in 1870, but its color had been in the world long before.
We uncovered artwork from before 1870 that carried the same unmistakable shade. Proof that it truly Had to Be Heinz.
Heinzsight is an exhibit within an exhibit.
We found artwork featuring Heinz red in galleries across four cities Henry Heinz once frequented for business: Toronto, Chicago, London and New York.
Scan something red and upload it to Ripe Rewards.
The closer it is to Heinz red, the bigger the discount on museum tickets.
At each museum entrance, visitors can borrow EnChroma glasses—designed for people who are color blind—to see Heinz red in full color.
Everyone should get to experience it the way it was meant to be seen.
CREDITS
SPEC WORK
AD: Mason Joiner
CW: Tarik Atallah