HEINZ
IT HAD TO BE HEINZ
Heinz has always been around, even before it hit the shelves in 1870.
We found artwork that’s been in circulation since well before then that featured the same (or similar) unmistakable red hue. We call it It Had to Be Heinz.
Heinzsight is an exhibit within an exhibit.
We found artwork featuring Heinz red in galleries across four cities Henry Heinz once frequented for business: Toronto, Chicago, London and New York.
Scan something red and upload it to Ripe Rewards.
The closer it is to Heinz red, the bigger the discount on museum tickets.
At each museum entrance, visitors can borrow EnChroma glasses—designed for people who are color blind—to see Heinz red in full color.
Everyone should get to experience it the way it was meant to be seen.
CREDITS
SPEC WORK
AD: Mason Joiner
CW: Tarik Atallah