#HT40

SHOULDER CHECK

“Being there” can be as easy as a hand on the shoulder.

That simple idea became the heart of Shoulder Check. To bring it to life, we partnered with the NHL and turned an all-star game into a show of solidarity, every player wearing our blue jersey as a badge of support.

We kicked things off with the Shoulder Check Showcase—a charity game where NHL stars like Mika Zibanejad, Chris Kreider, and Trevor Zegras hit the ice alongside semi-pros and youth players, playing to a crowd of 2,000 fans in Connecticut.