#HT40

SHOULDER CHECK

Shoulder Check is a #HT40 Foundation initiative that encourages small acts of support with big impact.

To show how simple "being there" can be, we teamed up with the NHL and brought some of hockey’s biggest stars together — each one repping our signature blue jersey in a game that stood for something more.

We kicked things off with the Shoulder Check Showcase—a charity game where NHL stars like Mika Zibanejad, Chris Kreider, and Trevor Zegras hit the ice alongside semi-pros and youth players, playing to a crowd of 2,000 fans in Connecticut.

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CREDITS

AGENCY: Droga5

ECD: Chris Colliton + Kevin Weir

CD: Maria Lee

AD: Charlotte Simons + Luke Johnson + Mason Joiner (Intern)

CW: Jared Schermer + Alli Walker + Taylor Henderson (Intern)