META
“IT’S YOUR WORLD”
Why just launch a campaign when you can launch a whole world?
For Meta’s It’s Your World, we built an anime universe starring rapper Coi Leray, brought to life through music, custom manga, and a sticker pack.
CREDITS
AGENCY: DROGA5
GCD: Giancarlo Rodas + Tres Colacion
CD: Derek Lui + Marian Chiao + Mariano Cassisi + Tom Coleman
AD: Jason Gan + Ross Weaver + Mason Joiner (Intern)
CW: Aaron Araya + Ant Tull + Taylor Henderson (Intern)