TIFFANY & CO.

The Tiffany & Co. 'Golden Retriever Boyfriend Collar' was created that it would be something that few brands could successfully pull off, and that if anyone could, it would be T&Co.


We designed a few different iterations of the collar that come with different shaped pendants and phrases engraved on them. One of the pendants can be made customizable so that you can put your partner’s name and phone number on it in classic T&Co. tradition.

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The collection also offers a spray bottle, so you can keep him cool while he's doing laborious things for you, and the 'Boyfriend Beckoner,' a whistle that emits a frequency only people who are obsessed with you can hear.

Partnering with Westminster Dog Show, we would launch the first ever 'Tiffany-Minster Boyfriend Show.' An international competition where women would bring their agreeable partners to come be evaluated and compete against one another.

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AD: Mason Joiner

CW: Tarik Atallah

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