UBER
Uber partnered with The One Club Portfolio Night All Stars to brief 24 global winners on a serious challenge: addressing sexual assault on US college campuses.
Our idea, Red Zone, Safe Zone, turned Uber’s voice into a warning system: using the brand’s own language to call out red flags and spark awareness on social.
AD: Mason Joiner + Ilu Shilpakar + Gil Santos
CW: Jose Carvalho, Jr.