Jollibee
If you know Jollibee, then you already know about its legendary Chickenjoy — ultra crispy, unbelievably juicy fried chicken that’s become a fan favorite. And if this is your first time hearing about it, you’ll quickly learn it’s a place known for chicken. Either way, let’s be real: no one walks into Jollibee expecting a world-class burger from a spot known for fried chicken.
To build anticipation for the launch of our world-class burgers, we produced a cinematic mock movie trailer and poster that left audiences curious and craving more.
Once the burgers hit the market, we tapped into the ASMR trend to highlight every mouthwatering detail and to give people a taste of just how good these new burgers really are.
