PENGUIN

Penguin Books, while a beloved staple, has fallen behind in the world’s current trends for merchandise - especially with Gen Z. We realized that book lovers do not need another scarf with book quotes on them or an apron with Mr. Darcy’s face on it,

they need an imbibing experience.

Capitalizing on the book nerdiest time of year, BookCon, we dropped 5 book theme speakeasies around New York City with the goal to take the places readers never thought could live outside their minds and make them a reality.